The DICK’S Varsity Team is a group of passionate employees, athletes, coaches, families, and content creators who love expressing their sense of style, and enjoy sharing their knowledge with other athletes and creators. Sound like you?
Our social brand ambassador program featuring DICK’S Sporting Goods employees, athletes, coaches, families, fans and content creators!
Varsity Team members will be awarded social media contracts to partner with DICK’S Sporting Goods on upcoming campaigns, receive free products, be featured on our social channels, and have the opportunity to learn from the best minds in the industry - including our Team Captains!
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Enjoy early access to exclusive experiences, gifts, exposure and more.
Get awarded a contract to work with DICK’S for paid posts to social media. Beyond your contract, there are opportunities to work with best in class vendors sold at DICK’S like Nike, Under Armour, Hoka, and more!
Receive free products to help spread the word about our amazing brands.
Join marketing photo and video shoots and be featured on our social channels, website, in-store signage and more.
Take advantage of exclusive early access to select product launches, events, and more! You’ll also be considered first for campaigns with top brands sold at DICK’S!
Through dedicated mentorship moments, learn from our best-in-class influencer, social media, and creative agency partners alongside our Team Captains.
Attend exclusive events and grand openings to build your community!
Meet the 2025 Varsity Team Captains.
We’re bringing in some of the biggest, most inspiring names in sport to be a part of the DICK’s Varsity Team. Our 2025 Varsity Team will have the chance to meet and learn from these sports icons on all things social, storytelling and building community through sport.
And that’s it! We’ll review your submission and be in contact if you’re selected as part of the 2025 DICK’S Varsity Team.
APPLICATIONS OPENGet to know the 2024 Varsity Team Members by clicking on their profiles!
Being a DICK’S Varsity Team Member means you are creating relevant content to the DICK’S Sporting Goods brand, and that you are in a contracted partnership to create content to post on social for the brand. Alongside content creation you will gain access to attend industry events, build community, and receive ongoing content creation mentorship.
You need to be at least 18 years old, have links to your active and public social media accounts and share a headshot. There is no minimum follower number to apply, though those with larger social followings are appreciated. You must be equipped to film, edit, and post original content. You’ll also have the opportunity to share examples of content you’ve already created if you’d like. If you are a current DICK’S Sporting Goods employee you must be in good standing.
Your participation in the program will last for 10 months (April 2025– January 2026). The time needed will vary, but you should have at least a couple of hours free each month for filming and editing content.
We’re looking for the people who make sport great – athletes, parents, coaches and fans. We want creators who are passionate about style, sports, and social media to create social content and possibly attend events and photoshoots.
Yes. Varsity Team members will be awarded contracts and will be paid as they complete social deliverables or campaigns. Deliverables will be discussed upon acceptance into the program.
You must have an active Instagram account to apply! Other social media platforms are encouraged but not required.
